Colors can convey emotion when observing a painting or taking in nature. The same holds true with the hue associated with your creative design. However colors are consistently overlooked and seen as an unimportant aspect of operating decisions. According to Deliver Magazine, strategically placed color schemes can influence the tone of your marketing campaign.
When it comes to creative, color has a language of its own and while colors may not be as clear-cut as words, there is a loose meaning for most.
According to Deliver Magazine, hues can influence the outcome of your marketing campaign. Here’s what you need to know about the color wheel:
- Blue-based reds (think raspberry) are associated with more expensive products
- Yellow-based reds (tomato) can downplay a high price
- Orange can underscore affordability
- Yellow is the first color the eye sees and when used with high-contrasting dark colors and can be more powerful and easily read
- Green conveys possibility and hope
- Blue connotes confidence and safety
- Purpose is trending right now and often used with high fashion, sports or sweet treats (rather than direct marketing)
- Black conveys power, promise and the ability for high contrast. Add sheen to matte black (in print) for even more power
- White is formal and sophisticated, but also associated with a higher-end price point
Remember, your campaign does not have to match your logo. Use color to emphasize, attract and engage!