Here’s a simple tip for building natural search-optimized pages. When you’re writing web content or a new blog post, try to incorporate your primary and/or secondary keywords in the link text itself. Here’s a basic example: Bad Link Text = “Click here for more information on SEO.” Good Link Text = “Click here for more information on SEO.”
By using intuitive text as your link, you’re cluing in Google and other search engines as to what the page is about.
