Feb
2
I’m delighted to bring back one of the most popular events I’ve ever hosted in Chicago: Headshot Days this March 22-23! With social networking sites like LinkedIn being such an important part of how we connect with one another, having a professional headshot is simply no longer optional. Your headshot is your online “first impression” [...]
Dec
19
The Skills & Expertise section of LinkedIn is not altogether new. In its early form, it was a powerful way to add keywords to your profile and, depending on your line of business, a modestly useful way to benchmark your competition. If you’ve logged into LinkedIn in the past few months however, you have no [...]
Sep
17
Today’s guest post is written by J Christine Feeley. A common question asked by small business owners is if there is any monetary value in using social media. In the following example, I’ll shed a little light on how to calculate the power of just one connection. A couple of weeks ago, I had the opportunity [...]
Sep
14
Back by popular demand: Headshot Days! By now you know that having a top-notch headshot is critical in the age of social networking – it’s your online “first impression” and a polish portrait tells the world that you mean business! Whether it’s LinkedIn, Twitter, or Facebook, you don’t get a second chance to put your [...]
Sep
13
Today’s post features my friend and fellow Toastmaster Andrew Acosta. Andrew and I both belong to The Metropolitan Club of Chicago and found ourselves chatting one day about our businesses and where we find our best prospects. I gave Andrew some suggestions on how he might better position his skills and services on LinkedIn, and in [...]
Sep
4
A few months ago, Nielsen published some interesting stats on the growing number of blogs. NM Incite, the Nielsen arms that delivers social media insights in partnership with McKinsey & Company, now tracks more than 181 million blogs around the world, up from 36 million in 2006. Overall, 6.7 million people publish blogs on blogging websites, and [...]
Aug
28
Several months ago I wrote a blog post announcing that I wasn’t quite yet sold on Pinterest. Since then the site has grown considerably and today boasts anywhere from 8M to 11M monthly users depending on which report you believe. Either way that’s a boatload of eyeballs. A recent survey from Steelhouse, an eCommerce solution [...]
Aug
20
My latest article for the Business Marketing Association tackles the topic of the social employee. My working theory is this: If you want your employees to behave online, then the onus is on you to show them the way. Because social media, as intuitive as it may be for you, is anything but for much [...]
Aug
12
I am an open networker (aka promiscuous linker) and over the years have built a substantial community of like-minded contacts on LinkedIn. Now not all contacts are created equal; some are far more generous, responsive, and giving than others. Regardless, I treat all my contacts with the same level of respect and courtesy that I hope they will [...]
Aug
2
It was purely by chance that I met James Barrett, President of Road Scholar Transport, Inc. I was showing a client how to use the Get Introduced Through A Connection feature on LinkedIn and Jim’s profile caught my eye. What grabbed me was his status update. I’m forever encouraging clients to update their LinkedIn status [...]