Sep
6
I’m not a marathon runner but I’ve done a handful of running, cycling and multi-sport races with varying degrees of “success.” For my first Tri-Relay, I was just glad to finish. For my second Century ride, my goal was to finish faster and wake up the next day in less pain! No matter what the [...]
Aug
30
From time to time I stumble upon a tech tool that I find so handy that I simply must share it with you. Today that tool is Doodle.com. Doodle makes scheduling meetings easier for small business owners and entrepreneurs who have to schedule meetings with clients, partners and suppliers that are not on a shared [...]
Aug
27
Headshot Day is back by popular demand. This is a limited opportunity for my Chicago area network to get a professional headshot from a renowned photographer for a song! A professional headshot is de rigueur in this age of digital networking. Whether you’re a rainmaker, ladder climber or a job seeker you need a polished, professional [...]
Aug
26
B2B brands have it tough. Marketing to both the business and technical decision makers requires persistence, consistency and patience. Sales cycles are painfully slow and overly complex, and building a brand requires time in the trenches. And you know what? There’s nothing that a smart social media can do about it. Social media is not [...]
Aug
24
I’ve been an active participant in the social networking site Twitter for a couple of years now. As a business owner, Twitter acts a bit like my water cooler. It’s where I exchange ideas, make new connections, and maintain contact with my peers. Recently I passed the 10,000 follower mark and was rather surprised when [...]
Aug
19
From February 2009 to May 2010 I blogged for Reed Business at expertbusinesssource.com. My blog partner Suze and I wrote about marketing and social media and we had a ball doing it. After Reed shut down most of its online publishing properties, I had the unpleasant task of reposting the 100+ blogs I’d previously written [...]
May
30
The “Average American” is all but extinct according to statistics in a recent Advertising Age whitepaper by demographics expert Peter Francese. Households comprised of a married couple with children? Just 22 percent. Two-thirds of the immigrants who arrived in the past decade (about 10M) settled in the South and West. The number of Hispanics living [...]
May
27
Think outside of the box – literally! An innovative twist in direct marketing finds advertisers creating ads that go on the outside of shipping box, next to the shipping label. Zadspace, Inc. is one company leading the charge. Their partners include catalog retailers, infomercial product distributors and e-tailers. Armed with purchasing data, Zadspace helps advertisers [...]
May
11
Earlier this month I had the pleasure of interviewing Andy Donovan of Donovan Group Inc. about how media relations and the role of the press release has evolved in the past few years. Andy’s insights underscore the important of using all the marketing tools available to you, but updating them for the way in which [...]
Apr
28
If you know anything about me or my Sway Factor™ theory on the art of networking in a digital age then you know how important I feel it is to have a good headshot. I hope you’re able to take advantage of this amazing offer to be photographed by one of the leading fashion photographers! [...]