Apr
2
When I talk to B2B and professional service firm prospects who are still on the fence about “going social” I often cite some of the very statistics you see in this infographic. The question is not whether to add social media to your marketing mix, but rather how to do it in a manner that [...]
Mar
28
My social media buddies and I had a healthy debate last week about whether to pursue Pinterest as part of your B2B company or professional service firm social strategy. Without boring you with the play-by-play, here’s where we netted out: If you have a social media strategy in motion, it’s easy enough to add Pinterest [...]
Jan
19
I’m delighted to bring back one of the most popular events I’ve ever hosted in Chicago: Headshot Days! As we all know, having a polished, professional headshot is critical in this age of social networking – it’s your online “first impression” and tells the world that you mean business! Whether it’s LinkedIn, Twitter or Facebook, [...]
Jan
16
Can you imagine telling a potential new hire that you don’t allow people to surf the web at work? Of course not. But it wasn’t too long ago that many companies, fearing their staff would get sucked into the unproductive abyss of the world wide web, tried to limit access to the Internet, permitting only a [...]
Dec
16
Dear Readers, I confess, it has been nearly a month since my last post but that doesn’t mean I haven’t been writing. I recently penned another column for Social Media Marketing Magazine about personal branding and bias. If you’re a business owner, a rainmaker, a career climber, or a job seeker - have I left [...]
Nov
17
I’ve been getting a bunch of requests lately from forward-thinking businesses looking to show their employees how to build strong personal brands. Yes, you read that right. From start-ups to mature enterprises, companies everywhere are learning not only too trust their staff but to leverage their online output – what I call the collective digital [...]
Oct
31
I had the good fortune to hear Kip Tindell, CEO of The Container Store deliver a keynote speech at the International Housewares Association conference for CEOs I was also speaking at earlier this month. Tindell talked about the importance of delivering unrivaled customer service by putting employees first – a corporate tenet so vital to [...]
Oct
25
I’m so over the email signature. Enough already. What tipped me over the edge was an email I received this morning. It was easily half a page long and included two different Facebook icons, two different Twitter icons, links to three separate websites and a graphic image of the Las Vegas strip inviting me to [...]
Sep
28
What do bunnies, bumper-to-bumper coverage and energy balance have in common? Social media. That’s the discussion I’ll be moderating on Thursday, October 6th at the Chicago American Marketing Association event entitled ”Zen and the Art of Social Media*.” As any good moderator will do, I’ve been doing my homework, chasing all manner of links about [...]
Sep
23
It’s been said that to be an expert at anything – be it skateboarding or social networking – you have to spend 10,000 hours practicing your craft. Ten thousand hours! When it comes to social networking for business, I’m going to go out on a limb and suggest that just because your 19-year old niece [...]