Sep
3
As some of you know I recently published a chapter in a multi-author book entitled “Make Your Connections Count.” It was a rewarding experience; I learned a great deal about managing to deadline, working with publishers and about never-ending book promotion that will no doubt come in handy as I prepare to publish my first [...]
Aug
23
Early this year I wrote a post about Michael Jordan on LinkedIn. No not that Michael Jordan, the SVP of Sustainability at Jones Lang LaSalle. I showcased Michael because I think his LinkedIn profile does a great job of conveying his character, competence and charisma; in short, it’s an extension of his personal brand. Now [...]
Aug
21
Sometimes it’s just easier to show you what NOT to do and since there is no shortage of naughty networkers leading by bad example, I have plenty of material to work with. Take for instance this gem of an email that my friend received the other day. I have changed the names to protect both [...]
Aug
7
I’m delighted to bring back one of the most popular events I’ve ever hosted in Chicago: Headshot Days! As we all know, having a polished, professional headshot is critical in this age of social networking – it’s your online “first impression” and tells the world that you mean business! Whether it’s LinkedIn, Twitter or Facebook [...]
Mar
12
Last week LinkedIn launched a new feature that delivers personalized social news to its more than 80 million members. Called LinkedIn Today, it is best described as a customized newspaper front page with bold headlines sorted by industry. You don’t have to do anything but log in and select “News” from the drop-down list of [...]
Mar
8
I’d like to introduce you to Michael Jordan. No not the basketball player, the Senior Vice President of Sustainability at Jones Lang LaSalle. Michael has an impressive background which includes being trained as a Master Six Sigma Black Belt and a LEED AP. He has hundreds of LinkedIn connections and recommendations, a handsome profile photo, [...]
Feb
21
If I had a dollar for every business-to-business (B2B) or professional services company with plans to launch a Facebook page, a LinkedIn group or a Twitter handle this year I would in fact not be blogging right now but applying SPF from my private island. Sigh. Before you go off and launch social outposts for [...]
Feb
17
How do you measure your Return on Networking Investment, or RONI? Yesterday I moderated a panel discussion for the Chicago chapter of the Business Marketing Association on social media. It’s part of a 5-event series we’ve created expressly for B2B marketers. In January we tackled social media strategy, yesterday we drilled down into social content, [...]
Feb
13
I’ve been married a little more than ten years now and if I’ve learned one thing about marriage it’s this: Communication is critical. I don’t mean to take the romance out of Valentine’s Day, and I love a surprise as much as the next gal. But Valentine’s Day is one of those holidays that if [...]
Feb
8
Where do you get your ideas? If the only reason holding you back from joining the giant social experiment called blogging is a fear that you will have nothing to say, this is a very important question indeed. Where do you get your ideas? Those of us who write – be it a blog, print [...]