Apr
22
Last month I addressed a room full of floor covering retailers about social media and social networking but I began my presentation with this caveat: None of it matters unless your website is firing on all cylinders. Remember, social media can amplify smart marketing but it is not a panacea for lagging sales. The Internet [...]
Apr
14
Last month I picked up a pair of 10-pound hand weights at one of those used sporting goods stores. It was called 2nd Wind Sports and located in a strip mall near my optometrist. I had no intention of going in until I found myself waiting in line at the register, gently used dumbbells in [...]
Apr
6
And you thought your days of receiving letter grades were over. One of my favorite online inbound marketing services, HubSpot has released a cool new site. Visit Website Grader and enter in your websites URL and they will let you know how effective your site is. Your website is evaluated by incoming traffic, how well [...]
Apr
6
In the vast world of social networks, LinkedIn is arguably the most professional site. It’s less about casually chit-chatting with friends and more about forging business connections that improve your professional position. So it only makes sense that your LinkedIn profile should position you as a rock star and someone to know! One way to [...]
Mar
25
Whether it is your ideal situation or not, many of us wear many hats in the professional realm. Take my self for instance; I’m a blogger, speaker, consultant and a part-time health enthusiast. Despite having a plethora of jobs, interests and hobbies, I am still only one person. It is important that your social media [...]
Mar
17
Trying to locate reliable and current business information can be downright exhausting, until now! For absolutely no cost, MelissaData allows you to: Find a company’s address Lookup consumer zip codes in a businesses’ surrounding area Locate business contacts Research United States and Canadian demographics You’ll definitely want to bookmark this one!
Mar
16
Colors can convey emotion when observing a painting or taking in nature. The same holds true with the hue associated with your creative design. However colors are consistently overlooked and seen as an unimportant aspect of operating decisions. According to Deliver Magazine, strategically placed color schemes can influence the tone of your marketing campaign. When [...]
Mar
9
Here’s a simple tip for building natural search-optimized pages. When you’re writing web content or a new blog post, try to incorporate your primary and/or secondary keywords in the link text itself. Here’s a basic example: Bad Link Text = “Click here for more information on SEO.” Good Link Text = “Click here for more [...]
Mar
4
For many businesses, trade shows still represent a viable, cost-effective means to generate leads and awareness for their product or service but for others, they’re expensive boondoggles with little if any return. Before you sign up for another show, ask yourself three important questions: 1. Why am I exhibiting? 2. Who are my targets? 3. [...]
Feb
28
Facebook is the largest online social network with more than 400 million users. Many of us use Facebook to catch up with old friends, play games or more easily communicate with peer groups. But Facebook also provides us business owners an easy, passive way to gently remind our online network about the business we’re in, [...]