Feb
13
I’ve been married a little more than ten years now and if I’ve learned one thing about marriage it’s this: Communication is critical. I don’t mean to take the romance out of Valentine’s Day, and I love a surprise as much as the next gal. But Valentine’s Day is one of those holidays that if [...]
Feb
8
Where do you get your ideas? If the only reason holding you back from joining the giant social experiment called blogging is a fear that you will have nothing to say, this is a very important question indeed. Where do you get your ideas? Those of us who write – be it a blog, print [...]
Feb
5
Humor me – how do you plan to enjoy the game this year? I ask because I wonder… is it more fun for you to enjoy a community event while commenting with friends online? Or do you miss the good ol’ days where you would gather around the TV, jostle for a seat on the [...]
Jan
31
This has been a long time coming and the day is finally here. I’m excited to announce the much anticipated launch of Sway Factor™ workshops debuting in Chicago on March 8th and 15th. For those of you not familiar with my Sway Factor™ system, it’s a simple yet proven framework for using social networking to [...]
Jan
27
Last week I was fortunate enough to moderate a panel of experts on social media for the Business Marketing Association of Chicago. It was the first of five events designed to help business-to-business or B2B marketers think through their corporate: Social media strategy Content and messaging Public relations opportunities Legal implications Measurement and goals During [...]
Jan
25
If you’re dabbling in social media you’ve no doubt seen banners, buttons and blasts saying Follow Me! Follow Me! Be it Facebook, Twitter or one of the many other geo-targeted or industry-specific social networks, people want to be followed, liked or otherwise connected so that they can begin a conversation Remember my 4 C’s diamond [...]
Jan
21
My biggest client in terms of revenue last year came from a referral on Facebook. Yes, you read that right: Facebook. If you’re a small business owner or rainmaker don’t underestimate the power of Facebook to enlist your network into your army of personal brand champions. Remember the Golden Rule: We buy from, hire and [...]
Jan
13
Meet Schatzi, a 40-pound shelter mutt and the most beautiful dog in the world, way cuter than my friend Dyana’s dog Uma. Schatzi is a very special dog, as in short-leash-special, and not unlike a blog for these 5 reasons: 1. At first glance, writing a blog looks easy Many dogs wind up in a [...]
Jan
9
I’ve been a member of the Twittersphere since May 1, 2008 and according to some quick back-of-the-napkin math, I average roughly 16 tweets per day. For some of you, I’m sure that sounds like an awful lot. But Twitter is my frequent water cooler, occasional news source and constant companion… I enjoy tweeting and most [...]
Jan
3
Some 88 percent of resolutions fail, so why am I asking you to embrace social media in 2011? Because you really don’t have a choice. Look I get it; the thought of launching a social media effort can be overwhelming. You don’t know where to start. The brass hasn’t bought in. Your bandwidth is stretched [...]